Chupa chups strategic management analysis.

I Statement of the Problem 1) Company background Eric Bernat is the spotter of Chupa Chups. In 1956, Bernat proposed the commercialisation of his idea, the firstborn sweet with a open ball and a trouble of forest and the victory was immediate, in spite of the high price. In 1967 Bernat created the first foreign electric ray in France. Salvador Dalí, who in hardly one minute invented the famous yellow daisy to which the success of Chupa Chups is attributed, created the design of the logo. In the similar year, The Company replaced the stick of wood by the one of plastic, to a greater extent strong and safe. Bernat created another factory in France and began the international expansion of the family. Now, Chupa Chups is distributed successfully everywhere of the world. all year, Chupa chups society sales anywhere in the world much than 4,000 billion units of chupa chups lollipop. 2) Recent problems THE hindrance to Growth One barrier to growth in the candy store market over the analyse period was a globular decline in the 0-15 year-old population, which constitutes the principal(prenominal) consumer base for a large range of products, including bubble-gum, lollipops and chocolate with toys.

Keep the leadership The company regulates employment and refinances debt to be subject to adapt to the downfall of sales In conformation with the actual spiel of international downturn of consumption the Spanish candies multinational Chupa Chups is instantaneously realising that its sales in the world ar losing pace. 3) Situation audit The Chupa Chups mathematical assort is one of the worlds leading suppliers of confectionery products, with year-on-year sales increasing at a rate of more than 10 percent. The Chupa Chups Group owns factories in Spain, France, Russia, China and Mexico, with current projects in Brazil as rise as commercial companies in Spain, Germany, the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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