Marketing Planning At Just Us Cafes Case Study Essay

trade Planning At retributory Us Cafes Case take on - Essay ExampleEnhancing Customer Experience and Expanding Loyal Customer Base13Integrating upstart Media to Promote the Brand17Conclusion20References22IntroductionThe case study relates to Just Us which began its operations in the year 1996 under the Co-operative Association Act. It initiated as one of the earliest decent trade chocolate roasters in Canada. Just Us evolved as a worker-owned and operated for-profit coffee co-operative that essentially imported, roast and sold both wholesale as well as retail fair trade, organic coffee brought from fair trade authorised coffee manufacturers from different parts of the world. The main vision of the beau monde is to be one of the leaders in the Fair Trade business focusing upon quality along with professionalism as well as innovation so that all its stakeholders would be benefited to a great extent (Just Us, 2012). Marketing planning at Just Us is signifi supportt because it p ass on try to identify the various challenges that the confederation face and thus in light of the strengths and opportunities faced by the confederation, it will be aimed to focus upon how the companys performance can be enhanced (Just Us, 2012). The main objective of the study is to discuss the intrinsic as well as outdoor(a) marketing environment of Just Us. The study will in any case entail the ethical issues that have been raised in the context of the case study. The significance of product life-cycle supposition to Juliet and the problem that can be faced by the company due to deleting a product from the companys product range will also be discussed in adequate detail. The study will endeavour to run suggestions to improve the cafes performance and provide recommendations on how the company can update its current marketing programme. Internal and External Environment of Just Us All the factors within the organisation that affects the strengths and causes weaknesses in an organisation are referred to as internal environment. All the factors outside the organisation that offer opportunities and thus pose scourges to an organisation are referred to as external environment (Kazmi, 2008). External Analysis at Just Us For the purpose of creating effectual strategies Just Us Cafe needs to examine the external environment in which it tends to operate. The analyses of factors such as competitor analysis, PEST analysis, Porters 5 Forces Model are polar in this scenario. Competitor Analysis Just Us has numerous competitors across the product line in the local market such as Nova Scotia and also in the wider market such as Canada and the US. It is rather important for the company to comprehend the competitors resources in order to predict the degree of future threats. Java grinder is found to be one of the significant threats to Just Us. One of the specific competitors of Just Us has been beef Horse in the Canadian market. Therefore, it can be stated th at competition poses a major threat to the company (Loudyi & et. al., 2009). PEST Analysis It has been evident from the case study that one of the political factors, which has been hindering the victorious operations of Just Us was certified identification of actual fair trade. There is constant variety in the economic environment. The case study demonstrates the fact that a few of the competitors are offering partly organic ranges along with mainstream organic coffees. It has been identified that Just Us practices premium pricing strategy. However, in the late(a) times the companies need to consider the disposable income of the consumers in choosing the products. Therefore, it is quite important for Just Us to be aware of the fact that consumers feeling for one particular product can be impacted by their income, despite how